| 2006 Articles
Protect Your Brand from Rogue Affiliates -
iMedia Connection, September 01, 2006 (Agents, accountability, and affiliate networks).
Reaching the Mobile Consumer -
iMedia Connection, August 18, 2006 (Data collection and mobile ad targeting).
Behavioral Retargeting 101 -
iMedia Connection, July
07, 2006 (BT, search, and privacy issues).
The
Status on Mobile Spam -
iMedia Connection, June
02, 2006 (SMS Spam - definitions, sources, and solutions).
A
Click Fraud Solution? -
iMedia Connection, May
08, 2006 (Click fraud, authentication, and potential privacy
issues).
Behavioral
Targeting: Five Issues -
May 03, 2006 (Avoiding
the hype and reclaiming the promise of BT).
Are
Advertisers Responsible for the Actions of Their Agents? -
TRUSTe Advocate, April 2006 (Lawmaker outlines marketing
pitfalls).
Exclusive Q&A with the NY AG's Office -
iMedia
Connection, April 26, 2006 (Adware, affiliate networks, and
policing online agents).
Improving
Mobile Marketing and Privacy -
iMedia Connection,
April 17, 2006 (Industry experts chart initiatives for the future).
Q&A
with WhenU's Bill Day -
iMedia
Connection, April 12, 2006 (Providing consumers value and building
a brand through privacy).
Potential
Solution Strategies for Spyware -
iMedia Connection,
April 03, 2006 (Legal, technical and media based alternatives).
Mobile
Marketing & Opt-In -
MMA Newsletter, March
2006 (Balancing geographic targeting and consumer concern).
What
Would a National Privacy Law Do to Your Marketing? -
DM News March 06, 2006 (Microsoft backs congress on limiting
data collection).
Bill
May Upend Online Marketing Model -
iMedia Connection
February 27, 2006 (New legislation's effect on data collection).
Spam,
Marketing and the Consumer -
iMedia Connection
February 15, 2006 (Email certification's effect on email marketing).
WOM:
Full Disclosure -
iMedia Connection February 6,
2006 (Building consumer trust in "buzz" marketing).
Consumers
Still Aren't Careful Enough With Their Personal Information -
DM News January 23, 2006 (The business role in
data protection).
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